Navigating the planned USPS Rate Increase and 10 Year Strategic Plan
The USPS has unveiled their new 10 year strategic plan: “Delivering for America” You can read the full plan here: https://about.usps.com/what/strategic-plans/delivering-for-america/assets/USPS_Delivering-For-America.pdf While the strategy includes elements of much needed restructuring and reform, direct marketers are rightly concerned about rising postage costs and changes in delivery service standards. The mailing industry is responding through direct and […]