Direct

Our team members are experts in creating on-target direct marketing strategies. We believe in helping our client’s get more out of their investment in direct communications by taking advantage of our complete set of services and unwavering commitment to their success. We are ready to help you develop innovative solutions that cut costs and generate superior response.

Our sustained profitability is because of partnerships with companies like Salem One.. You have provided us with unparalleled service with professional printing and mailing. Our in home delivery is 95% on time because of your home delivery tracking.

– Salem-One Customer

Direct Mail & Marketing


Our broad capabilities provide cost-effective solutions from small “triggered “communications to multi-million piece acquisition programs. We work closely with our clients to solve a broad spectrum of marketing challenges and have gained considerable expertise in helping develop strategic and effective marketing campaigns. Complementing your in-house and/or agency teams, our marketing services group can add real value to your creative, planning and development processes.

Expertise


  • Creative development and design
  • Format testing and printing consultation
  • Mail tracking and in-home delivery date management
  • Analytics and profiling services
  • Multi-Channel Engagement including QR codes, PURLs
  • Mobile and Email Marketing services
  • List brokerage services
  • Data processing services and management
  • Expertise in Postal Optimization processes

Creative Services


We believe that consumers should make lasting connections with brands. Our designers use their unique skills to ensure that the recipients of your direct communications become engaged with its message. In fact, bringing our clients message to life is our mission!

Data Services


Rapidly changing communications technology and techniques provide ever-expanding opportunities to reach your customers. Salem One keeps you at the forefront of these advancements, so that your direct campaigns always achieve optimal results. We place a team of analytics experts at your fingertips that can easily manage files ranging in size from several hundred to multi-million records. We also guarantee that your confidential information will remain safe and secure.

Tracking


We can help you take control of how your direct mail campaign moves through the postal system with “My Tracking” services from Salem One through the use of an Intelligent Mail Barcode. Our system can track the delivery of every piece of your mailing and provide you with daily reports, proactive problem solving, and confirmation through our constant monitoring of your campaign. We can help target in-home windows and even integrate radio, T.V., e-mail, and other advertising to create a powerful and effective marketing mix.

Postal Optimization


Our subject matter experts focus on channels to ensure that our clients maximize their marketing investments. Because we have mastered the complexities of obtaining postage savings whenever possible, we know that we can help you take advantage of every savings option for optimizing postal discounts. Direct mail still produces some of the highest response rates in the industry and our skills can help you save even more!